Contrary to popular belief

Chicken is favorable food in supporting the energy metabolism of the body.

A’Saffa Foods announces AGM results for 2017

Posted on Mar 23, 2019

A’Saffa Foods, S.A.O.G., held their annual general meeting (AGM) for the year 2017 on March 29, 2018; their results showcased the company’s ability to maintain an impressive performance.

A’Saffa Foods, S.A.O.G., the nation’s fastest growing fully integrated poultry and most successful Omani food producers, has acknowledged the contribution of the company’s staff who worked hard to achieve goals that were set to maximise shareholder returns in 2017. The company’s financial results were announced by the company’s Chairman, Sheikh. Rashid Saif Mohammed Al Saadi. The chairman dedicated the financial results to the hard-work and dedication of the organisation’s employees across the company’s ever-expanding business units. The total net sales for 2017 reached over RO 31.94 million.

Speaking at the company’s annual general meeting (AGM), CEO, Dr. Nasser Zahir Nasser Al Maawali said, “At A‘Saffa Foods, we understand that the focus on operational excellence is vital for the future success of the company – just as the creation of long term value for all the stakeholders while ensuring sustainability in operations is also key. In keeping with this, the company continues to focus on dynamic markets and is committed to improving previous performance records.”

The Chairman emphasised that in the year 2017 the company was able to achieve strong financial results. He elaborated, “Through our state-of-the-art highly automated plant - A’Saffa Food Processing LLC, that is located in Rusayl in Muscat, we ensure all value-added processed value products are delivered to our consumers fresh, pure, healthy and tasty. Furthermore, with the our range of processed food products that include poultry, red meat, frozen vegetables, fruits pulp under the A’Saffa, Khayrat, Taybat and Ekhtiari brands – we ensure sustainable growth and brand variation, that help us achieve great net sales year on year. We look forward to spearheading our operation in the same manner in the coming year too.”

“The year 2017 has been an exceptional year for our Company with strong performance across all dimensions. It has been made all the more memorable with the organisation crossing the RO 31 million mark in revenue at the end of the financial year. This has been made possible by the sustained performance of our employees, the executive management and the higher management”, the Chairman concluded.

A sustainable marketing strategy A’Saffa Foods is proud to be a leading domestic poultry producer in Oman with a market share that is steadily growing – courtesy the constant introduction and addition of poultry and allied products to the brand’s portfolio.

The key factors in securing such brand prominence in Oman has been the very aggressive and innovative work undertaken by the marketing and sales department that promotes the company’s varied and diverse range of products to publics across the Sultanate. The meticulous scientific management undertaken at A’Saffa’s farms is also worth mentioning.

Dr. Nasser, said, “A’Saffa Foods has won a prestigious international accolade – the Cobb Champion Award for Excellence in breeder (parent birds) performance; and is humbled to have consistently found ways to delight our loyal customers and ensure that we deliver on our promise to provide “100% Real Halal, Natural and Tasty, Healthy and Safe” products which consistently delivering the highest quality standards. Our products are packed full of taste, protein and are part of a healthy balanced diet for families across the Sultanate of Oman. We are also taking major strides towards helping enhance food security as our manufacturing base grows and develops.”

Omanisation drive

Shedding light on its human resource policies and Omanisation drive, the CEO said, “At A’Saffa Foods, we believe that while bricks and mortar can be bought, human capital needs to be nurtured and fostered. We develop the talent we have at A’Saffa through periodically planned training and career development programs, incentives and rewards.”

A friend towards society

A’Saffa Foods is the perfect example of a company that is friendly and loyal to the society in which it operates. In coordination with concerned authorities the company contributes actively in serving society surrounding its production centre, by supporting various activities and programs, and contributing in collaboration with several society establishments to promote social activity and responsibility by lending a helping hand in the Sultanate.

Expansion and Growth

The Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavour to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure of the expansion will be RO 45 million. The expansion project will be implemented in two phases, each phase will be 50 per cent.

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Contact Us

A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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