Contrary to popular belief

Chicken is versatile food that can be used in all kinds of dishes.

“A’Saffa” skin-on fresh and frozen chicken Goodness of fresh, safe and tasty

Posted on Jul 23, 2019

Do you cut the chicken skin off and toss it aside? You’re missing out on important health benefits and loads of flavor, as per A’Saffa Foods, the Sultanate’s largest fully integrated poultry, snacks and allied foods giant. According to Harvard School of Public Health, chicken skin contains healthy, unsaturated fats that lower bad cholesterol and reduce the risk of heart disease. These unsaturated fats also help keep the chicken moist and flavorful.

It is hence no surprise that A’Saffa’s skin on chicken has received praise from Basil Elhaj, a famous Jordanian food blogger who travels around the world to taste delicacies from different countries; in a video uploaded by him on his YouTube channel. Elhaj was in Salalah during the Khareef Festival and tasted the famous Omani ‘Madbi’, a grilled chicken dish that is cooked on traditional hot stones at A’Saffa’s stall in Iteen.

Describing his experience in detail in his video, Basil said, “I have eaten so many ‘Madbi’ dishes, but this dish cannot be compared to any of my previous experiences for many reasons; this is the best chicken skin I’ve eaten in my life. The skin is both crispy and soft at the same time, and even post barbequing the chicken has managed to retain its juiciness, making it simply perfect in taste. Of course the spices that have been used with the chicken and the grilling method have also gone a long way in making this dish magnificent.”

Watched by over one million viewers, Basil also explained is his vlog: “When the chicken skin is perfect, what is underneath will definitely be delicious. A delicious chicken meal depends on the base ingredient - which is the chicken itself. The method of traditional Omani-style barbecue grilling, and the freshness of the chicken itself, make this ‘Madbi’ meal the most delicious chicken meal I have eaten in my entire life.”

Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods, commented: “We are thrilled that our skin-on chicken was relished by a pioneering food blogger like Basil Elhaj. His vlog is a testimony to our brand’s uncompromised quality, taste, and freshness. We will continue our commitment to achieving excellence and setting new benchmarks in all activities aimed at achieving consumer satisfaction and delight.”

“A’Saffa skin-on fresh, as well as frozen chicken are safe, and are a validation of our Halal-certified slaughtering process; and confirmation of a global standards processing facility, that ensures the meat is untouched and hygienic during processing. Skin-on chicken contains Oleic acid which can control ‘bad’ cholesterol; and is also healthy as it is an unsaturated fat which raises ‘good’ cholesterol. Aside from these benefits, skin-on chicken is also naturally tastier, as skin adds even more flavour and texture to chicken, with natural fats ensuring that the cooked meat remains moist and juicy”, he elaborated.

Located in Thumrait, the A’Saffa Foods plant produces high-quality fresh and frozen poultry products. One of the reasons for the remote desert location of the plant in the Dhofar governorate is to ensure that the most stringent ‘biosecurity’ measures are in place at the facility. Placing the farms far away from human habitation, migratory bird routes and other developments enables the company to minimize any potential risk of contamination or disease that could impact the farms that are located across a 40 square kilometer site.

It is worth mentioning that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 percent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is RO 45 million, and has been approved by the Board. A’Saffa Foods will double its poultry production capacities with this expansion.

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A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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