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A’Saffa Foods’ Atfal Club launches unique book detailing ‘10 healthy habits of happy children’

 A’Saffa Foods, the sultanate’s largest fully integrated poultry project, snack and allied products company continues to do everything in its stride to ensure that children in the sultanate and beyond follow healthy habits, to lead healthful, happy lives. The brand creates campaigns to foster healthy environments and help children and families develop healthy lifestyles under the brand’s Atfal Club’ (Kids Club) initiative. In keeping with this, A’Saffa Foods has recently launched a unique Atfal Club Book highlighting the ’10 healthy habits of happy children’.

Through A’Saffa Foods’ various initiatives that are live across the brand’s digital platforms; and that are available in the form of the book, brochures and leaflets at schools, retail outlets and restaurants, A’Saffa’s ‘Atfal Club’ aims to educate students on the importance of cleanliness, healthy eating, playtime and exercise, timeliness, respect and responsibility, good manners, kindness, road safety, and nutrition; as well as engage parents and families in these efforts.
Sidhartha Lenka, Head of Marketing and Sales at A’Saffa Foods said: “Having fun illustrations, the book’s age-appropriate, expressive activities can help kids work through the ‘10 healthy habits of happy children’ with ease;  while providing them with a positive and engaging outlet to express their feelings. The book has been designed for children, as we believe that they are a powerful force for change and can help create healthier environments for their parents, as well as the society at large.”
The A’Saffa ‘Atfal Club’ has been conceptualized with the aim to educate children in the sultanate and beyond on the importance of healthy practices, eating the correct foods, physical activity and provide nutrition education and awareness for all students, with the aim to encourage healthy environments where children thrive. By teaching young children about the ‘10 healthy habits of happy children’, A’Saffa Foods Atfal Club Book aims to not only help children learn to be healthy, but also ensure that they are healthy to learn. 
As the acknowledged market leader and a trend setter in Oman and beyond in the poultry sector, A’Saffa Foods provide valuable protein to an ever-increasing number of families and individuals across Oman. Not just this, customers enjoy a healthy and pure meal with A’Saffa as the chickens are fed with natural yellow corn and soya. A’Saffa Chicken have no steroids, no growth hormones, no artificial flavor, no preservatives or colour and no injection of water to increase birds weight, and prepared for consumption using true halal techniques that adds to the health quotient of the chicken. Thus also making it as close to organic as possible.
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Enjoy appetizing beef savories with Khayrat range from the house of A’Saffa Foods

 A’Saffa Foods, the Sultanate’s leading fully integrated poultry, snacks and allied food producer, with a single brand, multiple product choices, for many a family-centered meal, has an extremely tasty, healthy and delectable range of beef delicacies under the brand name Khayrat. 

The high quality range of beef products under Khayrat range include –Beef Seekh Kebabs (Arabic flavor), Beef Chapli Kebabs, Beef Meat Balls, Beef Franks, Meatballs, Tender Beef Cubes, Beef Burgers, and Beef Mortadella and many more products that are enormously popular among Omani families and are a favourite with children.
Commenting on the products, A’Saffa Foods Head of Marketing and Sales, Sidhartha Lenka explained: “Superior in taste, purity and freshness, our Khayrat range of products are a tasty, convenient and time-efficient food option. The name Khayrat means ‘the finest of crops’ or the ‘best quality ingredients’ and this is what we strive to provide for our customers in everything we produce.”
He added, “Khayrat savories are produced in our state-of-the-art, fully automated plant in Muscat, the biggest in Oman; and are available in supermarkets and retail outlets across the country. For a family looking for a natural, healthy, Halal and tasty beef meal option for their children in particular, Khayrat’s value-added products are ideal.  All the products under the range are packed with natural goodness; and our market presence is testimony that we are making a significant impact with Khayrat in the market.”
A’Saffa Foods has been a pioneer in the production of high quality, pure, tasty and halal products since the company established its operations in 2001 and is an acknowledged market leader in Oman; that is rapidly growing its international presence in the GCC and beyond. The company constantly endeavors to meet the diverse needs of the Omani market, adapting products to different tastes and needs continuously.
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A’Saffa Zingle chicken range turn mealtimes into a crispy, delicious and spicy adventure

 Renowned for providing the sultanate with fresh, tasty, healthy and pure food products since inception - A’Saffa Foods, Oman’s largest fully integrated poultry, snacks and allied foods producer has a tasty and versatile range of chicken products under its A’Saffa Zingle chicken range. Comprising Fillets, Strips, Popcorns, Drumettes, Lollipops, Popcorn and Strips, A’Saffa’s Zingle chicken range is available at leading supermarkets across the country. 

A’Saffa Foods, Head of Marketing and Sales, Sidhartha Lenka elucidated: “A favorite with families that enjoy crispy and spicy chicken - the A’Saffa’s Zingle chicken  range is quick and convenient to cook, and is hygienically processed from the purest, premium natural ingredients and aromatic spices. The range has been produced using the latest research and studies, making a crispy and spicy dish for families whilst keeping in mind our brand’s tasty, healthy, 100% natural and pure stance.”
Marinated for optimal tenderness the A’Saffa Zingle Chicken Fillet is specially formulated to cook evenly and is a favorite with the young and Adults. Made from the middle and sometimes inner segments of chicken wings, the Zingle Chicken Lollipops, serve as an appetizing and tasty starter at meal times. Part of a chicken wing that looks like a mini-drumstick the savory Zingle Chicken Drumettes on the other hand is a perfect main-course accompaniment. 
A’Saffa’s Zingle Chicken Popcorn is a bite-sized snack that is made with marinated chicken, covered in an extra crispy coating and tossed with savory flavors that deliver on taste in every bite. With the A’Saffa Zingle Chicken Strips customers can expect a succulent strips of chicken, rolled into a crispy and delectable batter that can be fried to golden perfection, and eaten together with a sauce of choice.
A’Saffa Foods has a strong market share in the poultry and snack food category in Oman and in the GCC due to the taste and quality of the company’s chicken products. Customers can buy any A’Saffa Foods product with peace of mind, as the company is an acknowledged market leader and pioneer in the production of quality poultry and snack-food products, that is rapidly growing its international presence in the GCC and beyond.
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A’Saffa’s ‘farm to table’ promise a for health conscious consumers

 A’Saffa Foods S.A.O.G., the sultanate’s largest fully integrated poultry, snacks and allied foods producer has consistently been implementing its “farm to table” promise that demands following strictly defined standards and principles, from the primary production (Parent farms, hatching, breeding, feeding, processing and transportation) to the final stage when the end consumer purchases the product. As the acknowledged market leader in Oman in the poultry sector, A’Saffa Foods, is a clear provider of valuable protein, backed by the superior quality of its fresh and frozen chicken that continues to delight health-conscious consumers, as it reaches supermarkets and grocery stores in the shortest possible time. 

The farm-to-table progression which A’Saffa chicken undergo is a fully vertically integrated process, meaning the company owns the processes under one roof and have control over every step of the process, including the parent farms. A’Saffa Foods is hence aware of how their chickens are being raised and what they’re fed. This provides the company with a level of traceability and accountability that is unparalleled. From the parent farms to hatchery, and from the hatchery to the broiler farms and to a consumer’s kitchens, A’Saffa Foods hence has an unbroken chain of quality and food safety.
It is also noteworthy that A’Saffa Foods bird nutritionists create an all-natural, high quality diet (yellow corn and soya) for their bird flocks which is formulated in the company’s own feed mills and delivered to the farms. The diet ensures healthy, optimal growth, and has no hormones and no steroids. Each and every product coming out of the farm is hence produced in line with strict production standards in conformance with local, regional and as well as global standards and regulations thanks to which the consumer is sure that the chicken they finally receive is a high quality and safe product.
Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods elucidates, “With the number of health-conscious customers who consume only the freshest of produce on a rise, it is worth mentioning that A’Saffa Chicken come fresh from the farm daily; and have no steroids, no growth hormones, no artificial flavor, no preservatives, and are not injected with water to increase bird weight. That’s not all – A’Saffa Chickens are fed with natural yellow corn and soya; and are prepared for consumption using true halal techniques that add to the health quotient of the chicken. Thus also making the chickens as close to organic as possible.”
It is essential that while buying chicken, a consumer should also take into consideration that imported chicken take more than a few weeks to reach the GCC, and cannot be considered fresh. A completely home-grown Omani brand on the other hand - A’Saffa chicken comes out fresh daily from the farms to reach one’s nearest shopping outlet. 
A’Saffa Foods’ farm facility at Thumrait, in the south of Oman is the Sultanate’s largest fully integrated poultry farm built with stringent biosecurity measures and management systems, advanced scientific farm and feed management system, and Health management systems making the farm a disease free and healthy environment for the healthy disease-free growth of their birds. Having best-in-class technology and equipment at their plant, A’Saffa Foods SAOG is accredited and certified by the highly recognized international certifying body TUV and has ISO 9001:2008 - Total Quality Management System, ISO 14001:2004 - Environmental Management System, and is certified by HACCP - for Food Quality and Hygiene.
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