Contrary to popular belief

Chicken is versatile food that can be used in all kinds of dishes.

Savour real halal farm-fresh Chicken with A’Saffa Foods’ Iftar Kits this Ramadan in association with PACP

Posted on Mar 29, 2020

In association with the PACP, the Sultanate’s largest fully integrated poultry and snacks food producer - A’Saffa Foods, is delighted to offer customers and patrons special Iftar Kits this Ramadan.

It is essential that while buying chicken, a consumer take into consideration that imported chicken takes more than a month to reach the GCC, and cannot be considered fresh. A completely home-grown Omani brand on the other hand - A’Saffa chicken comes out fresh daily from the farms to reach one’s nearest shopping outlet. A’Saffa Foods has consistently been implementing its “farm to table” promise that demands following strictly defined standards and principles, from the primary production (Parent farms, hatchery, breeding, feeding, health management, processing and transportation) to the final stage when the end consumer purchases the product. In keeping with this - the brand’s Iftar Kits are available at leading hypermarkets across the sultanate at a special offer price of RO. 9.500, and contain Ramadan favourite products such as the A’Saffa Frozen chicken (2 x 1000g), A’Saffa Frozen chicken Breast (2 x 1000g), A’Saffa Frozen chicken Thighs (2 x 1000g), A’Saffa Frozen Chicken Drumsticks (2 x 1000g), and A’Saffa Frozen chicken Mince (2 x 400g).

With the number of health-conscious customers who consume only the freshest of produce on a rise, it is worth mentioning that A’Saffa Chicken have no steroids, no growth hormones, no artificial flavor, no preservatives and no injection of water is used to increase birds weight; and the brand’s chickens are fed with natural yellow corn and soya. That’s not all – at A’Saffa birds are prepared for consumption using true halal techniques that add to the health quotient of the chicken. Thus also making the chickens as close to organic as possible.

Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods commented, “It is worth mentioning that our nutritionists create an all-natural, high quality diet (yellow corn and soya) for our bird flocks which is formulated in our own feed mills and delivered to the farms. The diet ensures healthy, optimal growth, and is free of added hormones or steroids. Each and every product coming out of our farm is produced in line with strict production standards in conformance with local, regional and as well as global standards and regulations thanks to which the consumer is sure that the chicken they finally receive is a high quality and safe product.”

He added, “The farm to table progression which A’Saffa chicken undergo is a fully vertically integrated process - meaning we own the processes under one roof and have control over every step of the process, including the parent farms. We know how our chickens are being raised and what they’re fed. This provides us with a level of traceability and accountability that is unparalleled. From the parent farms to hatchery, and from the hatchery to our broiler farms and to our consumer’s kitchens, we have an unbroken chain of quality and food safety; making us the perfect option for family iftars this holy month of Ramadan.”

As the acknowledged market leader in Oman in the poultry sector, A’Saffa Foods, is a clear provider of valuable protein, backed by the superior quality of its fresh and frozen chicken that continues to delight customers, as it reaches supermarkets and grocery stores in the shortest possible time.

It is noteworthy that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 percent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure of the expansion will be RO 45 million. The expansion project will be implemented in two phases, each phase will be 50 per cent.

A’Saffa Foods’ farm facility at Thumrait, in the south of Oman is the Sultanate’s largest fully integrated poultry farm built with stringent biosecurity measures and management systems, advanced scientific farm and feed management system, and Health management systems making the farm a disease free and healthy environment for the healthy disease-free growth of their birds. Having best-in-class technology and equipment at their plant, A’Saffa Foods SAOG is accredited and certified by the highly recognized international certifying body TUV and has ISO 9001:2008 - Total Quality Management System, ISO 14001:2004 - Environmental Management System, and is certified by HACCP - for Food Quality and Hygiene.

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Contact Us

A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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