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Contrary to popular belief


Chicken is a rich source of niacin, a B-vitamin that protects the body against cancer.

A’Saffa’s Premium Ekhtiari Chicken Nuggets help families eat low-calorie and low-fat

Posted on Nov 15, 2018

A’Saffa Foods, the sultanate’s largest fully integrated poultry, snacks and allied food producing company’s Ekhtiari range of products help turn everyday meals into tasty celebrations for health-conscious families; and the brand’s Chicken Nuggets are no different. Enabling families across Oman to eat low-calorie and low-fat, Ekhtiari Chicken Nuggets are made with natural, lean, and pure high quality ingredients.

Sidhartha Lenka, Head of Marketing and Sales stated, “Ekhtiari, is our premium low-calorie and low-fat range, which means ‘my choice’; and provides consumers with ‘wholesome taste and happiness – Mia Bil Mia. Easy-to-cook, convenient-to-eat and a filling snack food option, Ekhtiari Chicken Nuggets have a crispy golden tempura that give it a soft and juicy inner and crunchy outer, and are bite-sized pieces of boneless chicken breasts; that can be fried or grilled and served best with ketchup, smoke-flavoured barbeque sauce or mustard sauce.”

A’Saffa Foods is constantly investing in strengthening its product development processes, retail formats and supply chain to ensure a satisfied customer. With constant innovation in product portfolio A’Saffa Foods has shown consistent growth in the Sultanate and in the GCC.

Sub-brands such as Ekhtiari, that are under the A’Saffa Foods umbrella focus on the convenience of the customer with the primary aim of serving them food products that are low-calorie, low-fat, healthful, flavorsome and that are processed hygienically from pure, fresh, tasty, premium, natural, halal and healthy ingredients. Mr. Lenka further elucidated: “Families can safely indulge themselves by eating Ekhtiari range’s low-calorie and low-fat, tasty Chicken Nuggets and enjoy peace of mind; as each and every product that comes from the A’Saffa brand umbrella comes with a promise of purity of natural ingredients and a taste of freshness.”

It is A’Saffa Foods’ endeavor to encourage families to enjoy their favorite snacks guilt-free. Through Ekhtiari’s premium, lean range of products the company aims to constantly encourage families across Oman and beyond to make healthy food choices.

Given the continual success of products such as the ‘Ekhtiari’ range, it is worth mentioning that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 percent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is RO 45 million.






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A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman
Tel:+968-22360250
Fax:+968-22360260
Email:contact@asaffa.com

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