Contrary to popular belief

Chicken is a very good source of high quality protein.

A'Saffa Foods urges consumers to stay fit, stay healthy with latest social media campaign

Posted on Aug 14, 2020

A’Saffa Foods, the Sultanate’s largest fully integrated poultry producer of chilled and frozen chicken, snack food, and allied products has recently launched a one-of-its-kind social education and awareness campaign on its social media channels – ‘Stay healthy, stay fit’, to make consumers aware of the importance of consuming chicken to stay healthy. The initiative aims to educate consumers about the benefits of eating chicken through a series of posts that highlight how chicken is a major source of protein and should be a household’s preferred protein choice.

A’Saffa ‘stay fit, stay heathy’ campaign is spearheaded by a post captioned - ‘Did you know?’ on its social media sites such as Facebook, Instagram and Twitter. The post then goes on to explain the nutritional benefits of consuming chicken. Some of the posts on the brand’s social media pages explain how a serving of 100 grams (about three ounces) of cooked skinless, boneless breast has only one gram of saturated fat and less than four grams of total fat; 100 grams of skinless, boneless breast has 31 grams of protein – more than half the recommended daily allowance of 46 grams of protein for an adult female; and how chicken is naturally low in sodium, and skinless, boneless chicken has only 74 milligrams of sodium per three and a half ounce (100 gram) portion

(source: http://www.nationalchickencouncil.org/chicken-the-preferred-protein-for-your-health-and-budget/).   As the acknowledged market leader in Oman in the poultry sector, A’Saffa is a clear provider of valuable protein to an ever-increasing number of families and individuals across Oman. Not just this, customers enjoy a healthy and pure meal with A’Saffa as the chickens are fed with natural yellow corn and soya. A’Saffa Chicken have no steroids, no growth hormones, no artificial flavor, no preservatives or colour and no injection of water to increase birds weight, and prepared for consumption using true halal techniques that adds to the health quotient of the chicken. Thus also making it as close to organic as possible.   Mr. Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods said, “Independent nutritionists and scientists have long established that fresh chicken is a rich source of nutrients and vitamins which are vital not only to a healthy balanced diet but for helping strengthen the immune system of the body. That’s not all, we at A’Saffa Foods take our “farm-to-table promise” as the governing principle and provide customers with the freshest chicken, packed with healthy nutrients and valuable vitamins within a day.”    He elaborated, “Chicken is a superb source of lean, high quality protein which is an essential nutrient for growth and development and can also assist overweight people in losing weight fast. For older people the proteins in fresh chicken can help against bone loss. That’s not all; Chicken is also a rich source of niacin, a B-vitamin that helps to naturally protect the body against cancer. Together with Vitamin B6 these also play a vital role in helping the efficient metabolic activity of the body and help cardiovascular health.”   A’Saffa Foods is a leading food producer in Oman and is one of the bigger food producers across the region The company has been growing its business year on year based on the success of its chicken and diversified products that use the best quality ingredients that are natural, healthy, nutritious, pure, safe, tasty and 100 percent real halal. A’Saffa Foods success is based on its non-compromising principles, corporate social responsibility standards, and business ethics that keep in mind religious beliefs, the rich Omani traditions and culture, stringent quality control and the way its products are produced keeping a home-grown market in mind.

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A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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