Contrary to popular belief

Chicken is versatile food that can be used in all kinds of dishes.

A’Saffa Foods’ Atfal Club launches unique book detailing ‘10 healthy habits of happy children’

Posted on Jun 01, 2020

A’Saffa Foods, the sultanate’s largest fully integrated poultry project, snack and allied products company continues to do everything in its stride to ensure that children in the sultanate and beyond follow healthy habits, to lead healthful, happy lives. The brand creates campaigns to foster healthy environments and help children and families develop healthy lifestyles under the brand’s Atfal Club’ (Kids Club) initiative. In keeping with this, A’Saffa Foods has recently launched a unique Atfal Club Book highlighting the ’10 healthy habits of happy children’.

Through A’Saffa Foods’ various initiatives that are live across the brand’s digital platforms; and that are available in the form of the book, brochures and leaflets at schools, retail outlets and restaurants, A’Saffa’s ‘Atfal Club’ aims to educate students on the importance of cleanliness, healthy eating, playtime and exercise, timeliness, respect and responsibility, good manners, kindness, road safety, and nutrition; as well as engage parents and families in these efforts.

Sidhartha Lenka, Head of Marketing and Sales at A’Saffa Foods said: “Having fun illustrations, the book’s age-appropriate, expressive activities can help kids work through the ‘10 healthy habits of happy children’ with ease; while providing them with a positive and engaging outlet to express their feelings. The book has been designed for children, as we believe that they are a powerful force for change and can help create healthier environments for their parents, as well as the society at large.”

The A’Saffa ‘Atfal Club’ has been conceptualized with the aim to educate children in the sultanate and beyond on the importance of healthy practices, eating the correct foods, physical activity and provide nutrition education and awareness for all students, with the aim to encourage healthy environments where children thrive. By teaching young children about the ‘10 healthy habits of happy children’, A’Saffa Foods Atfal Club Book aims to not only help children learn to be healthy, but also ensure that they are healthy to learn.

As the acknowledged market leader and a trend setter in Oman and beyond in the poultry sector, A’Saffa Foods provide valuable protein to an ever-increasing number of families and individuals across Oman. Not just this, customers enjoy a healthy and pure meal with A’Saffa as the chickens are fed with natural yellow corn and soya. A’Saffa Chicken have no steroids, no growth hormones, no artificial flavor, no preservatives or colour and no injection of water to increase birds weight, and prepared for consumption using true halal techniques that adds to the health quotient of the chicken. Thus also making it as close to organic as possible.

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Contact Us

A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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